In recent years, advertising through the web and social networks has played a significant role in achieving the institutional goals of this Ministry.
With constant adaptation to new methods for communicating with specific communities, the initiatives of institutional advertising have been programmed to make the best possible use of the platforms: to simplify the exchange of information with the citizens, reach the reference targets efficiently and make the services easier to use, in addition to strengthening the brand image.
The social media strategy works synergically with the advertising plans relative to different initiatives, thanks to internal structures engaged in the development and construction of messaging and editorial activity focused on keeping the portals constantly updated.
Through its official Facebook, Linkedin, YouTube, Instagram and X profiles, the Ministry has been able to launch optimized and customized content, increasing its interactions with online users, satisfying the needs of the communities for information.
In the preparation and launch of campaigns and institutional events, reference targets, content and objectives are identified, as well as the most appropriate channels to reach them. This advertising strategy facilitates valid monitoring of the results.
The content strategy and graphic design make use of specific tools and functions, depending on the subject matter, sectors and type of messages to be conveyed.
The social channels currently in use are Facebook, X, LinkedIn, YouTube and Instagram. Each of them is updated with specific content, according to a detailed editorial plan, in line with the reference targets.
Each activity is developed within the framework of a broader editorial programming across the board, and involves the institutional platforms of other institutional profiles, like Cliclavoro for example, with the goal of providing the users with timely updates of public interest about the activities of the Ministry.